Conspicuity Tape and Markings

Avery Dennison's prismatic and glass bead tape products improve vehicle recognition for trucks, trailers, service vehicles, railcars, slow-moving vehicles, buses, and emergency vehicles. 

Research has documented that vehicle conspicuity tape improves safety through accident avoidance and reduces accident severity. 

Avery Dennison offers a complete line of films designed for easy vehicle detection at dawn, dusk, and night.


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The Details Matter
Solid vs Air-Celled Construction

Avery Dennison reflective tape is built with solid construction instead of air-celled construction like other brands. Solid construction conspicuity tape is more durable and long-lasting. Featuring single-layer construction, Avery Dennison conspicuity tape is uniquely engineered for durability. Unlike other conspicuity tapes that may fill with dirt and water—compromising reflectivity—Avery Dennison tape has a solid, metalized design, ensuring integrity for the long haul.

Conspicuity Tape for Vehicles
The Reflective Tape You Choose Matters

Reflective conspicuity tape from Avery Dennison is designed for easy night-time vehicle recognition and increased road safety. We've paid attention to every detail to ensure a superior product that's easy to apply and made to last.

Avery Dennison Conspicuity Tapes

• V-5720 Product Overview (English)
• V-5720 Product Overview (Spanish)
• V-5720 Product Overview (Portuguese)
• V-5820 Product Overview (Spanish)
• V-6700B Product Overview
• V-6790 Product Overview 
• S-9700 & V-3000 Delineator Series Product Overview

Logo Conspicuity Tape

Logo conspicuity tape from Avery Dennison offers the same great safety advantages as traditional conspicuity tape, with the additional benefit of promoting your company logo. Its durable prismatic lens structure increases the visibility of marked vehicles while meeting FMVSS 108 Federal Requirements. With our logo conspicuity tape, you’ll boost brand awareness through your company fleet vehicles, all while complying with regulatory requirements.

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Conspicuity Tape for Rail Cars

Avery Dennison V-9700RR Series Railcar Delineator Tape is designed for easy night-time recognition and increased safety at rail crossings. Manufactured for superior performance in harsh environments, V-9700RR Series tape can be applied in low-temperature and does not require edge-sealing. Because it’s made with solid construction, V-9700RR provides lasting reflectivity.

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AAR Approved Comparison Panel Kit

With Avery Dennison's comparison panel kit, maintenance crews can quickly and economically evaluate retroreflective performance of the conspicuity tape in compliance with AAR specifications and guidelines. Learn about the AAR specification and Avery Dennison's comparison panel kit.

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V-5720 Application

V-6700B Application

Vehicle Safety Graphics