Conspicuity Tape and Markings

With evolving regulatory requirements around the world to improve nighttime vehicle recognition, we offer high-visibility prismatic and glass bead tape and sheeting products designed to meet these demands for trucks, trailers, service vehicles, rail cars, slow-moving vehicles, buses and emergency vehicles.

Research has documented that vehicle conspicuity tape improves vehicle safety through accident avoidance and reduction in accident severity. Increased safety results in reduced liability payments and additional savings for your fleet.

Avery Dennison offers a complete line of films for fleet graphics and conspicuity tapes, designed for easy vehicle detection at dawn, dusk and night. Our products are ideal for a variety of applications, including, fleet vehicles, school buses, farm implements and slow moving vehicles.

The Details Matter
Solid vs. Air-Celled Construction

Avery Dennison reflective tape is built with solid construction instead of air-celled construction like other brands. Solid construction conspicuity tape is more durable and long-lasting. Featuring single-layer construction, Avery Dennison conspicuity tape is uniquely engineered for durability. Unlike other conspicuity tapes that may fill with dirt and water—compromising reflectivity—Avery Dennison tape has a solid, metalized design, ensuring integrity for the long haul.

Learn more about this important feature including how they affect durability, reflectivity and safety.


Conspicuity Tape for Vehicles
The Reflective Tape You Choose Matters

Reflective conspicuity tape from Avery Dennison is designed for easy night-time vehicle recognition and increased raod safety. We've paid attention to every detail to ensure a superior product that's easy to apply and made to last.

Products Include:

• V-5720 10 Year Series (NA)
• V-5720 7 Year Series (SA)
• V-5720 5 Year Series (NA)
• V-5720 3 Year Series (SA)
• V-5720 Aprovado Denatran Series (Brazil)
• V-6790 Series
• V-6700B Series

V-5720 Product Overview (NA)

V-6790 Product Overview

V-5720 Product Overview (Portuguese)

V-6700B Product Overview

V-5720 Product Overview (Spanish)

V-5820 Product Overview (Spanish)

Logo Conspicuity Tape
Personalize with your corporate logo

Logo conspicuity tape from Avery Dennison offers the same great safety advantages as traditional conspicuity tape, with the additional benefit of promoting your company logo. Its durable prismatic lens structure increases the visibility of marked vehicles while meeting FMVSS 108 Federal Requirements. With our logo conspicuity tape, you’ll boost brand awareness through your company fleet vehicles, all while complying with regulatory requirements.

• Available in multiple configurations
• Flexible lead times
• Lowest minimum order quantities in the industry

Contact a product expert to learn more or request a sample.

Conspicuity Tape for Rail Cars 
Keeping Railroads Safe

Avery Dennison V-9700RR Series Railcar Delineator Tape is designed for easy night-time recognition and increased safety at rail crossings. Manufactured for superior performance in harsh environments, V-9700RR Series tape can be applied in low-temperature and does not require edge-sealing. Because it’s made with solid construction, V-9700RR provides lasting reflectivity.

V-9700RR Product Overview

AAR Approved Comparison Panel Kit

With Avery Dennison's comparison panel kit, maintenance crews can quickly and economically evaluate retroreflective performance of the conspicuity tape in compliance with AAR specifications and guidelines.

Learn about the AAR specification and Avery Dennison's comparison panel kit. 



Vehicle Safety Graphics