Built on Breakthroughs


In Avery Dennison has been providing reflective solutions since 1924 when the innovative J.C. Stimson, who founded the company eventually acquired by Avery Dennison, began applying prismatci glass materials for use in road signs. 

For decades, we have continued to grow and evolve; bringing new and innovative technologies to the industry, including microprismatic retroreflective films and full cube omni-directional prismatic retroreflective film. Avery Dennison is a time proven supplier of reflective material solutions that meet the ever-changing needs of a demanding market.

Our Latest Innovations

Omni-Directional Performance

OmniCube™ Retroreflective Prismatic Sheeting

TrafficJet™ Print System

Our Innovators

It’s easy to take labels for granted. But there is a world of magic in the materials science, process management, and technology advancement necessary to create the labelling materials we depend on in countless ways today, and those that will help quietly revolutionize life and commerce in the future.

Every day, our innovators carry forward the pioneering spirit of Stan Avery and the generations of innovators who followed. Some have been with us for decades, bringing invaluably deep experience and a “seen it all” unflappability. Others are newly initiated into our fellowship of inventors, bringing fresh eyes, unexpected thinking and a passion for exploration that invigorates us all. Together, our R&D team creates new solutions for customers that drive not just the growth of our company, but our industry as a whole.

Hear from two of our R&D leads—Patti Hubbard and Zuhen Lin— in the video to the right.