Pioneering Change


When Stan Avery invented the pressure-sensitive label in 1935, he launched not just a company, but an enduring culture based on deeply held values—values like innovation, safety, committed corporate citizenship. Those values still drive and define us today.

For decades, we have continued to grow and evolve; bringing new and innovative technologies to the industry, including microprismatic retroreflective films and full cube omni-directional prismatic retroreflective film. Avery Dennison is a time proven supplier of reflective material solutions that meet the ever-changing needs of a demanding market.

We continue to innovate, breaking new ground and setting new standards in material science, process engineering and manufacturing. We continue to invest in the safety, advancement and well-being of our employees. We continue to pursue bold sustainability goals, committed to transforming our business, our supply chain and our industry. And we continue to invest in the communities where we live and work, helping those in need, and enabling and inspiring the next generation of pioneers.


Our History + Values



Diversity + Inclusion