AVERY DENNISON INTRODUCES NEW OMNICUBE™ REFLECTIVE SHEETING FOR ROAD SIGNAGE

18-May-10 AVERY DENNISON INTRODUCES NEW OMNICUBEâ„¢ REFLECTIVE SHEETING FOR ROAD SIGNAGE (Painesville, OH) May 18, 2010 – OmniCube™, a new, full-cube reflective sheeting that provides higher reflectivity for road signage and improves safety for drivers, was introduced by the Avery Dennison Graphics and Reflective Products Division (GRPD) today.

OmniCube’s intelligent cube technology makes it easier for all drivers – of trucks, SUV’s, minivans, vehicles or motorcycles – to see and read traffic signs because more light is reflected back from the vehicle’s headlights hitting the sign. OmniCube full-cube prisms are designed to be 100 percent efficient and return approximately 60 percent of available light back to the driver compared to only about 40% with most other prismatic sheeting products.

“OmniCube was engineered with higher reflectivity to improve sign visibility and the driver’s safety,” said Kevin Brinker, Global Product Manager, Traffic and Safety, GRPD. “OmniCube’s intelligent cube technology efficiently returns light to drivers of all types of vehicles making it smart at every angle and the ultimate choice for any type of road signage from state and federal highways to county, township and local municipal roads.”

Features of OmniCube sheeting include: - Full-cube prisms that are designed to be 100 percent efficient, significantly increasing the light reflected compared to standard-cube technology. - Engineered multiple cube angles to provide better visibility for drivers of trucks, SUV’s and minivans, automobiles and motorcycles at virtually any angle. - Precision-tiled cubes allow signs and letters to perform consistently.

OmniCube is designed to provide uniform reflectivity allowing sign fabricators to “nest” shapes and letters – eliminating waste – without affecting the reflectivity of the sign.

OmniCube exceeds all requirements of ASTM D4956-09 for Type XI sheeting. Avery Dennison is committed to highway safety and has developed a full range of prismatic sheeting products including T-7500MVP, Omni-View™ and now OmniCube – offering the traffic engineering community multiple reflective options.

OmniCube is available for purchase. For more information on Avery Dennison reflective products, visit www.reflectives.averydennison.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.

# # #

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2009 sales of $6 billion and operations in over 60 countries. The Company’s products include pressure-sensitive labeling materials; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com. Certain third party trademarks and tradenames used herein are the property of their respective owners.

Contacts:

Cheryl Besl Topic Design Group (513) 744-0908 cbesl@topicdesign.com

Todd Hain Avery Dennison GRPD

(440) 534-6204 todd.hain@averydennison.com